Smartphones and tablet computers are radically transforming how we access our shared knowledge sources by keeping us constantly connected to near-infinite volumes of raw data and information. We enjoy unprecedented instant access to expertise, from informal cooking lessons on YouTube to online university courses. Every day people around the globe are absorbed in exciting new forms of learning.
Statics showed that over 300 million mobile subscribers in the US, 97% of the mobile phones are text enabled, over 6 billion text messages sent every day, 99% of text messages are viewed, 95% of 18-29 year old cell phone users text, 88% of 30-49 year old cell phone users text and the most successful app has less than 2% reach.
Our focus of mLearning—where “m” usually stands for “mobile” but also just as easily for “me.” The near-ubiquity of handheld devices and their constantly lowering costs will enable the idea of “education that you can hold in your hand,” so it becomes a widespread reality in so-called developed markets and resource-challenged parts of the globe alike. Our flagship service called ‘Muuzii” in the United States is a perfect example of getting the fundamentals done properly.